Who’s visiting (now)?

Late in 2010, I wrote a series of posts based on the Australian Bureau of Statistics report: Arts and Culture in Australia: A Statistical Overview, 2010.

It looks like the 2011 version of this report was issued just before Christmas, although I only found out about its release a few days ago. So I thought I’d look at the 2011 report and compare it to the 2010 figures I blogged about previously, to see if there are any interesting changes (or conversely, evidence of stable patterns).

The first post I’m revisiting is Who’s visiting?, which looked at participation rates by age. (‘Participation rate’ is defined as the person having attended that kind of venue least once in the previous 12 month period). Now it looks like the participation rates shown in the 2010 report  were based on data from 2005-2006, whereas the 2011 report has more recent figures (2009-2010). So what has happened to participation rates over the past five years?

Firstly, let’s look at the overall participation rates from each year (NB: the ABS report also includes libraries, archives and performing arts, but these are not included in this analysis):

Attendance rates at Australian cultural venues (people aged 15 or over), as a total figure and as a percentage of the population (Source: ABS).

So it appears that participation rates are increasing across the board, albeit modestly (and the report does not say whether this increase is statistically significant or not). This increase appears to be spread across the age ranges:

Attendance rates at cultural venues by age group, comparing 2005-2006 and 2009-2010 (Source: ABS)

So there is no radical change in any particular age group, and the patterns of participation follow broadly the same patterns in both 2006-2006 and 2009-2010. Similarly to previous years, the report also showed that women are still slightly more likely to be visitors than men. So there is nothing earth shattering, but perhaps there is something to be quietly optimistic about if the increased participation rates are evidence of a slow and steady trend.

 

 

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Exhibition Attendance Figures: The Art Newspaper

If you’re wondering just how big those blockbuster crowds are, then the annual summaries published by the Art Newspaper are a great place to start.

These comprehensive lists show both overall and daily attendance figures for (predominantly) art exhibitions around the world, ranging from the 10,000+ daily visitors to the mega-blockbusters to far more modest ventures. There are also top ten list by category, such as “Decorative Arts” or “Impressionists” or “Antiquities”.

There are several years of data available online, going back to 2003 (links posted below):

That represents a fair data set for spotting longer term trends or changes over time. Looking at this data, I was interested to see how often exhibitions in Japan top the list, with exhibitions in Tokyo and elsewhere often dominating the top ten. This is in contrast to the most visited museums overall, which are predominantly the big institutions in London, Paris, New York and Washington.

Looking at the Australian scene, the top exhibition for 2010 was the 6th Asia Pacific Triennial at Queensland Art Gallery (34th overall).  Both Queensland Art Gallery and its sister institution, GoMA, managed more than one entry in the top 100 as well as additional entries under specific categories.  Other Australian exhibitions to make the list were Masterpieces from Paris at the National Gallery of Australia and the Tim Burton exhibition at the Australian Centre for the Moving Image.

The 6th Asia Pacific Triennial attracted some 4,400 people a day. That sounds like quite a crowd, until you compare it to the top exhibition overall - Hasegawa Tohaku at the Tokyo National Museum – which attracted over 12,000 people per day!

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Benchmarking Museums: Online & Onsite

If you’re interested in which museum is doing what in social media, then you must check out Museum Analytics.

It describes itself as “an online platform for sharing and discussing information about museums and their audiences”. So far there is data for over 3000 museums, including some of the world’s most famous such as MoMA, the Louvre, Tate, and the Smithsonian. (But it’s not just the big global museum brands – I counted at least 20 Australian museums, ranging from the major institutions to a wide range of small and regional ones).

The site lists the most visited museum websites (Metropolitan Museum of Art by a fair margin in 2010 it appears) and the top Facebook likes and Twitter follows. Museums are also individually listed and you can see what’s happening closer to home – for instance these are the summaries for Australia and Adelaide respectively. But it’s not just website and social media – the site also has numbers for onsite visitors as well (although it is the data about online activity that makes this site stand out).

On the topic of museum statistics, there has recently been quite a lively discussion on the ICOM Group on LinkedIn (list members only but it’s easy to sign up) about the information and statistics collected by governments and other bodies around the world. If you’re interested in comparing and contrasting museum statistics from around the world (or even comparing which data are collected, by whom, and why), then I suggest you sign up.

One resource I was directed to from the ICOM discussion was a Culture 24′s project about how to evaluate museum success online. You can download a detailed report about the research project as well as tools and metrics for evaluating online and social media presence. It’s a must if you’re getting to grips with tools like Google Analytics or just wondering how best to track your online presence.

 

 

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Museum and Gallery Visits in England

Taking Part, which has been run since 2005, collects data about participation in sport, the arts, heritage, libraries, museums and galleries from adults and children (aged 5-15) in England. The figures show that visiting to museums and galleries is on a steady upward trend, with the increase in visitation / decline in non-visitation being statistically significant:

Trends in the proportion of adults in England who have visited a museum or gallery in the previous 12 months (source: Taking Part survey - .xls file available on website)

So, somewhere in the region of 42-46% of adults in England visit a museum or gallery at least once in a given year (and this doesn’t include Heritage sites, which are visited at least once a year by a whopping 70% of English adults).

This fairly steady overall picture conceals considerable variation by geography, demographics and socioeconomic status:

Age and geographic breakdown of museum and gallery participation rates, for the earliest and latest years available (full data set is annual). Figures in bold represent a significant change from 2005-6. (Source: Taking Part statistical worksheet (Museums))

Age and gender breakdowns are pretty self-explanatory, and broadly reflect Australian trends (although ABS uses slightly different age categories). London residents are the most likely to visit museums while those in the East Midlands (which incorporates my English ‘hometown’ of Leicester) are the least likely in 2010-11. Interestingly, the East Midlands is the only region to see a fall in participation rates from 2005-6, albeit not a significant drop. It would be interesting to see how the different regional increases correspond to the opening / refurbishment of museums across England over the past few years.

Demographic and socioeconomic data show that museum and gallery visitors are still disproportionately white, wealthy and able-bodied:

Demographic and socioeconomic breakdown of museum and gallery participation rates, for the earliest and latest years available (full data set is annual). Figures in bold represent a significant change from 2005-6. (Source: Taking Part statistical worksheet (Museums))

Participation rates among lower socioeconomic groups, ethnic minorities, disabled people and people of non-Christian religions are all on the increase, which will be encouraging news for all those who have put so much effort into social inclusion projects in museums over the past decade or so. However, given the increases in participation across-the-board, it’s not clear whether there is any progress being made in closing long-standing cultural gaps.

 

 

NB: I tried to do a compare-and-contrast between the Taking Part report and the Attendance at Cultural Venues statistics published by the Australian Bureau of Statistics, but I ended up tying myself in knots. First off, the ABS report cites participation rates for Art Galleries and Museums separately (with each being in the low-mid 20% range – see here for more details). Where a combined rate is given, it appears that the figure has been reached by simply adding Museum and Gallery figures together (See for instance Table 8.1 in the ABS report (PDF), despite saying in the explanatory notes that the true proportion will be less than the sum of Museums + Galleries due to overlap between the visitor populations of each – as you’d expect. I’m actually wondering whether the wrong numbers were published in the report!). Either way, I suspect the 46-52% annual participation rates cited by ABS are an overestimate.

 

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Statistical snapshot of European Museums

Thanks to the ICOM group on Linked In, I recently found out about EGMUS: the European Group on Museum Statistics. The group exists to collect and publish comparable statistical data from 27 European countries. I’ve pulled out some of the statistics I thought of particular interest, but there are also statistics for funding, staffing and management (although these data sets look fairly incomplete at this stage).

The overall picture looks like this:

The countries in the EGMUS sample, the year the data for each country was collected, and number of museums in each country. (Those in red have some consistency issues which will become clear later)

Most European museums are open to the public for at least 200 days a year (a fair criterion for considering a museum to be a ‘public’ institution compared to a facility primarily for specialists or researchers). The major outlier is Switzerland at 14%, although Germany too has a fairly low proportion of ‘public’ museums by this measure.

Some (not all) countries have broken down their museums by type:

Breakdown of European museums by type. Figures in red are those with clear inconsistencies with the 'total museums' figure listed above. The reason for this discrepancy is unclear from the data.

Differences between the respective countries are clearer when the data are presented graphically:

European museums by country and type. Many countries have almost (or actually) exclusively Art, Archaeology and History museums. Switzerland, Germany and Luxembourg are the only ones to have mostly Science, Technology and Ethnology museums.

‘Art, Archaeology and History’ is quite a broad definition; probably too broad to give any detailed comparison between countries. Putting ‘ethnology’ in with science and technology also seems a bit weird to me and I wonder what the reasoning is for this.

It’s hard to compare to the Australian statistics, which use quite different definitions – Art Galleries (14%), Social History (60%), Historic Properties (21%), Natural, Science and Other (5%). (From ABS figures summarised in a previous blog post). However, I’d imagine that by the European definition most of Australia’s museums would also fall into the ‘Art, History and Archaeology’ category too.

The EGMUS figures also look at the number of visits per country and (on average) per museum:

Total and average number of visits to European museums. NB: Some of these are combined from multiple tables. Figures in blue are not directly cited in the EGMUS tables but were derived from other data provided. Figures in red showed internal inconsistencies in the are published data (beyond a 5-10% margin of error).

The clear outlier here is Switzerland, and I’m not sure if this is a typographical error or is in some way related to the very low proportion of museums that are open for more than 200 days a year. Even ignoring Switzerland, however, there are still considerable differences in the number of museums per head of population between European countries (which don’t seem to relate to geographical or socioeconomic differences between countries in any obvious way).

A lower proportion of visits to European museums are free compared to Australia, where an average of 68% of visits are free entry. Per-capita number of visits is comparable, however, with my back-of-the-envelope calculation for an Australian figure (taking ABS visitor stats cited above and assuming an Australian population of 22 million) being just shy of 140,000 visits per 100,000 inhabitants, with an average of roughly 26,000 visits per museum.

 

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“Culture Segments”

A couple of weeks ago, I referred to Culture Segments, which was developed by UK-based firm Morris Hargreaves McIntyre as a way of describing different audiences for the cultural sector.

It identifies 8 different audience segments, based on people’s interests, attitudes, and extent to which they value culture as a part of their day to day lives:

“the segments are distinguished from one another by deeply-held beliefs about the role that art and culture play in their lives, enabling you to get to the heart of what motivates them and develop strategies to engage them more deeply.”

Briefly, the eight categories can be described as:

  • Enrichment: an older more mature demographic; most likely to visit heritage sites and gardens; relatively conservative and fixed in tastes and habits.
  • Entertainment: younger adults who are less interested in the arts; most likely to frequent ‘must-see’ events, theme parks and sporting events; tend to stick with what is seen as ‘popular’
  • Expression: people with a wide range of interests of which arts and culture are an important part; they enjoy intellectual stimulation and seek communal experiences in their leisure time
  • Perspective: home-oriented; mostly interested in outdoor-and nature based activites; they do not see arts and culture as important aspects of their lives but can be tempted if their relevance is made clear
  • Stimulation: active and adventurous, they like being at the cutting edge; innovators and early adopters; will seek out contemporary art forms like street art and music festivals in contrast to traditional arts and culture
  • Affirmation: view arts and culture asa way of spending quality time with friends and family; they actively seek educational experiences for their children; seek self development and peer affirmation
  • Release: younger adults with busy working and family lives; arts have moved down their list of priorities as they struggle to fit everything in; need convincing that arts can be enjoyable for children
  • Essense: active cultural consumers and creators; they avoid mainstream activities and like to be seen as discerning and sophisticated in their tastes; like to be the ‘first to discover’ the new and unknown

Each segment is described in further detail in the Culture Segments document (downloadable as PDF), including education levels, age profiles, cultural spending habits (split between tickets, food & drink and souvenirs) and ways to target each group more effectively. It’s based on the UK population but I imagine the general principles would be applicable elsewhere, if not the specific stats.

These audience segments are different from the visitor identities I have written about earlier – they are describing different things for different purposes.

The principal difference, as I see it, is that visitor identities are based on the circumstances of a particular visit to a particular site; these may change from visit to visit and from site to site. (For example, the same person can be a ‘Facilitator’ when taking their children to a Natural History museum, but an ‘Experience seeker’ when visiting The Louvre on holiday.)

By contrast, the audience segments are intended to be a measure of how likely you are to be a visitor to a cultural venue in the first place. (This is in keeping with my definition of ‘audience’ as being a bigger population than ‘visitors’ – your audience comprises all your potential visitors.)

Having said that, there might be some patterns and relationships between the two: I could imagine ‘Stimulation’ and ‘Entertainment’ segments being more likely to be ‘Experience seekers’, ‘Affirmation’ more likely to be ‘Facilitators’, and so on.  It would be interesting to study this in more detail.

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Visits to UK Museums and Attractions: 2010

My April edition of Museums Journal arrived in the post late last week, which included a report on UK visitor statistics that have recently been released by the Association of Leading Visitor Attractions (ALVA).

Topping the list was the British Museum, with over 5.8 million visits, up 4.9% on the previous year. Coming in second was Tate Modern, which saw a 7% increase to see them topping the 5 million visitor mark.

Below are the ALVA figures for (its member) sites attracting over 1,000,000 visitors in 2010 (the full list is here):

  SITE TOTAL VISITS CHARGE/ FREE % +/-
1 British Museum 5,842,138 F +4.9%
2 Tate Modern 5,061,172 F +7%
3 National Gallery 4,954,914 F +3.7%
4 Natural History Museum 4,647,613 F +13.2%
5 Science Museum (South Kensington) 2,751,902 F -0.5%
6 V&A (South Kensington) 2,629,065 F +16%
7 National Maritime Museum 2,419,802 F +2.19%
8 Tower of London (HRP) 2,414,541 C +1.04%
9 St Paul’s Cathedral 1,892,467 F/C +4%
10 National Portrait Gallery 1,819,442 F -7%
11 Tate Britain 1,665,291 F +11%
12 British Library 1,454,612 F +5%
13 Westminster Abbey 1,394,427 F/C -3.8%
14 National Galleries of Scotland (Edinburgh sites) 1,281,465 F/C +10.18%
15 Old Royal Naval College Greenwich 1,274,957 F +28%
16 Edinburgh Castle (Historic Scotland) 1,210,248 F/C +1%
17 Chester Zoo 1,154,285 C -6.8%
18 Royal Botanic Gardens, Kew 1,141,973 C -12.19%
19 Kelvingrove Art Gallery & Museum (Glasgow) 1,070,521 F -21.75%
20 Imperial War Museum (London) 1,069,358 F +21%
21 Roman Baths & Pump Room, Bath 1,054,621 C +2%
22 Canterbury Cathedral 1,033,463 F/C +2%
23 Merseyside Maritime Museum 1,027,475 F +9%
24 ZSL London Zoo 1,011,257 C -4.95%
25 Stonehenge (EH) 1,009,973 C +2%
26 Eden Project 1,000,511 C -2.7%

Overall there is an increase in visitor numbers, but there is considerable variation across sites. The Imperial War Museum,  Natural History Museum and the V&A have all seen large increases (perhaps there were significant redevelopments which opened last year?); others were relatively stable (e.g. the Science Museum and the Tower of London), and others again saw significant decreases in attendance (e.g. National Portrait Gallery and Royal Botanic Gardens, Kew). I was particularly surprised to see the drop in visitors to Kelvingrove Museum (down 21.75%)  – perhaps there is a rebound effect if 2009 was an unsually high year for some reason? If anyone has some details which can help explain the numbers (I feel I’m a bit out of the loop with UK happenings these days), please add your comments below.

It’s probably also worth noting that eight of the top ten attractions have free entry, and apparently UK Culture Minister Ed Vaisey has released figures showing a trebling of visits to free museums since 1990 (MJ, p7).

ALVA do not report whether the increase in visitors is primarily due to local or international visitors (this is probably not recorded at many individual museums). It would be interesting to know whether the increase in museum visits is a manifestation of the ‘staycation’ phenomenon – more people holidaying closer to home in a tighter economy, or more international tourists taking advantage of the relatively weak GBP and visiting the UK.

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Australian attendance at cultural venues: trends 1999-2010

Continuing from my last post on the ABS Report: Attendance at Selected Cultural Venues and Events, I’ve now had a look at the historical trends data comparing surveys from 1999, 2005-6 and 2009-10.

First, some caveats: the ABS acknowledge some methodological differences between the three surveys from which these data have been drawn, which may affect the validity of internal comparisons. Also, the report notes that only a minority of the differences between years are statistically significant (more on that later).

Historical attendance trends across selected cultural venues by persons over 15 years of age. (Source: ABS) Figures in red are statistically significant increases.

From 2005-6 to 2009-10, there were statistically significant increases in attendance to Art Galleries, Museums, Botanic Gardens, Performing Arts and Cinemas.  I’ve also represented these historical trends graphically:

Historical attendance trends across selected cultural venues by persons over 15 years of age. (Source: ABS)

This shows that attendance to Art Galleries and Museums is similar, as is that to Zoos, Botanic Gardens and Libraries. Most changes over time are relatively modest, even if some are statistically significant.

However, the state-by-state breakdowns reveal a more complex picture, particularly for museums:

Historical attendance trends to museums by State (Source: ABS)

So while there is a statistically significant increase in attendance overall, the only individual states to show a statistically significant increase from 2005-6 to 2009-10 are Victoria, Queensland and Tasmania. The differences between states are quite stark when shown graphically:

Historical attendance trends to museums by State (Source: ABS)

This graph would seem to suggest that there are long-term, stable differences between states and territories with respect to museum attendance. ACT is the only one to show dramatic changes between time points. (I wonder if the opening of the National Museum of Australia is a contributing factor to the jump from 1999 to 2005-6?) While there does seem to be an upturn in NT attendance, apparently this is not statistically significant.

There were also noticeable state-by-state differences in Art Gallery attendance:

Historical attendance trends to art galleries by State (Source: ABS)

Again, ACT residents appear to buck the national trend. However, it is the increases in the NSW and Qld figures which are statistically significant:

Historical attendance trends to art galleries by State (Source: ABS)

There were no dramatic differences between states with respect to attendance rates to either Zoo & Aquaria or Botanic Gardens. While there was not a statistically significant increase in visits to zoos at the national level, the NT had a statistically significant increase:

(This would appear to go against the theory I had in my last post, that there had been a “Panda effect” increasing zoo visitation in South Australia since 2009.)

For Botanic Gardens, NSW and Victoria had a significant increase; the nationwide total was also statistically significant:

Age breakdowns also give a bit more of an insight as to who the additional visitors are – for Art Galleries, there are statistically significant increases for all the older age brackets (age 45+) . Interestingly, the increase of visitation by the 18-24 age bracket is also statistically significant.

Meanwhile, for museums and zoos, it is only the 35-44 demographic that shows a statistically significant increase. Botanic Gardens, meanwhile, show statistically significant increases among 15-17 year olds, as well as 45-54 year olds.

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Australian attendance at cultural venues: state-by-state breakdowns

Last year, I wrote a series of blog posts about the ABS report: Arts and Culture in Australia – a statistical overview. This report did have museum attendance figures, but focused primarily on the funding mix of museums and other cultural venues.

A recent article on the Perth Now website, lamenting the relatively low levels of cultural participation and funding in Western Australia, alerted me to the release of a more recent report, which looks at museum attendance in more detail and gives a state-by-state breakdown.

The full report is available on the ABS website as always, but I thought I’d again take a look at the numbers and give my thoughts on what they might mean (and, as always, I appreciate your comments and additional perspectives!).

First, the headline figures – attendance numbers at cultural venues state-by-state:

Attendance at cultural venues and events 2009-2010 (source: ABS report cited above). *NT figures pertain only to urban areas. **Performing arts includes classical concerts, popular concerts, theatre, dance, musicals and operas. These are broken down in the full report but only the aggregates are used here.

Overall, over 85% of people aged over 15 in Australia attended at least one cultural venue or event for the year 2009-10. For people aged 15-17, participation rates were the highest at 97%. Participation decreased with age, and the lowest participation rate (64%) was that of the over 75s.

Total participation rates (Source: ABS)

Participation rates are also broken down by state and territory:

Cultural participation and attendance rates (percentages), by venue type and by state (Source: ABS)

Based on these figures, ACT residents are among the most active participants in culture, being the most likely to have visited an Art Gallery, Museum, Archive, Library, Performing Arts event or Cinema in the past year. With the high density of National Museums and Galleries in the Capital, the high attendance at these venues is not all that surprising – it’s a matter of availability. However cinemas, hardly unique to Canberra, are well attended as well. (Note that the data records people’s place of residence, not the venue they attended. So these numbers just ACT residents, not people from other states visiting Museums in the Capital. The report gives a breakdown of  where people attended venues in relation to where they live on pp 19-20).

As the Perth Now article said, WA residents are the least likely in the country to attend an Art Gallery; Museum attendance is also below average in that state. Having said that, WA is not alone: participation rates are below average in NSW (albeit slightly) across the board.

NT residents were the most likely to attend zoological parks and aquaria, by a significant margin. SA is above the national average for this year too and I wonder if this is a consistent figure or indicative of the ‘Panda effect’ (the Adelaide Zoo’s Panda Enclosure opened in late 2009 and there has reportedly been a jump in visitor numbers since then.)

Overall what these differences between states mean, it’s hard to tell: it’s possible that they are simply due other geographic and demographic differences between states. However, as the Perth Now article suggests, there could be genuine differences between states and their attitudes to culture. I’d be interested in hearing what you think.

One pointer towards a geographic explanation (at least in part) is the difference in participation rates between capital cities and elsewhere. This is possibly skewing the figures for those states which have a higher proportion of their population residing outside the capital:

Attendance to cultural venues by region (Source: ABS)

The report also gives breakdowns of visitation by age and sex, household composition, country of origin, labour force status, educational attainment and household income, but I won’t delve into those here – if you’re interested in these figures, go to the original report (see link to ABS website above).

Later in the report, they have some figures showing attendance trends over the past 10 years, which I’ll look into for a future post.

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Museum visits in Australia: breakdown by type

It’s taken me a while to get back to it, but here is another instalment of my review of the ABS Arts and Culture statistics for 2010 (previously referred to here and here).

Chapter 8 gets into museum attendance in more detail, breaking down visits to Art Galleries, Social History Museums, Historic Properties, and Natural, Science & Other Museums (in some cases categorised as ‘Art Galleries’ and ‘Everything Else’).

The ABS recognises a total of 1183 museums across Australia; 14% of which are Art Museums/ Public Galleries. The most common museum type is Social History Museums, comprising some 60% of the total.

In the 12 months leading up to when data were collected, 7.2 million people aged 15 years or over (45% of the population) visited museums or art galleries. (This figure and the age breakdowns are essentially the same as reported previously, so I won’t elaborate again here).

Approximately 55% of these museum and gallery visitors were women. The proportion of women rises to 57% in art galleries, falling to an average 53% to all other museums types.

The statistics also report total number of admissions to each museum type, and whether they are paid or free admissions, and I’ve reproduced and manipulated these figures (summarised below) to see what would emerge.

Australian museum types and attendance figures (Source: ABS, Arts and Culture Statistics 2010, Ch8)

NB: The base numbers this table is derived from came with a health warning, as things like free admissions are notoriously difficult to measure with confidence. There are also a number of caveats associated with the reported number of each museum type – so interpret these data with caution!

The first thing I did was take the reported figures for free and paid admission and see how the proportions of each compared by museum type. As you can see, Art Galleries lead the charge with 83% of admissions being free, whereas only 31% of entries at Historic Properties were free. (Given the typical operational and funding models of these respective organisations, there is no real surprise there).

Then I took the attendance figures and divided them by the number of museums in each category, to get a mean attendance for each. Taking this very crude measure, an ‘average’ Art Gallery attracts 78,500 visits a year and Natural/ Science/ Other museums attract 89,200 on average. This compares to 12,300 at Social History museums and 15,100 at Historic Properties. Again this makes intuitive sense, given the majority of the big state and national museums fall into one of the former two categories.

The final thing I did was to see what ‘share’ of the total museum attendance each museum type was attracting. This essentially reflects the same data but just in a slightly different way – and it shows that Art Galleries and Natural/ Science/ Other museums attract about 3x more visitors than if visitation were spread evenly among all museum types.

Ok, so no real surprises in those numbers. The real surprise for today came from back in Chapter 5, which was about employee earnings and hours worked in the cultural sector.

There are statistics for full-time adult non-managerial employees (i.e. excludes self-employed) in the broader ‘cultural’ sector. So pretty broad-brush stuff, but still some stark results. In the category of ‘arts professionals’  (which is not defined more specifically in this report), it reports that in August 2008 males were working an average of 33.2 hours per week, and earning $1,454 (in other words, $43.80/hr). By way of contrast, females at the same time were working 35.1 hours per week and earning $967 ($27.55 / hr). So for ostensibly the same category of work, women are earning only 63% as much as men.

The category is so general as to make it hard to draw conclusions, but the gap is so great it’s hard to interpret it in any other way but that women in the arts are being seriously underpaid relative to their male counterparts. And for a sector that has a reputation for being female-dominated, that really shocked me.

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