Review: Bouncing Back from Disaster, Queensland Museum

The Queensland Museum on South Bank has just re-opened after being closed for refurbishment for a few months. Since I happened to be in town, I thought I’d drop by and have a look. More on the museum as a whole in a later post – for this one I’ll concentrate on the Bouncing Back from Disaster exhibition about the Queensland floods, which devastated many parts of the state just over a year ago.

As the one-year anniversary has only just passed, it is a very recent event that’s still fresh in everyone’s memories. The exhibition focused not just on what happened, but the resilience of the people who picked up the pieces and moved on in the wake of the disaster. Australians who followed the event on the news will remember this resilience embodied in Queensland Premier Anna Bligh’s emotional “We are Queenslanders” speech:

And in the exhibition we get to see a facsimile of her handwritten notes from that day:

Graphic about resilience including Anna Bligh's notes from her famous "We are Queenslanders" speech.

This is very much a story-led, not an object-led exhibition. There is a great selection of images and dramatic footage of rescue efforts. The relatively few objects are everyday items that had been retrieved during the clean-up. I found that there was an understated power to these objects:

A mud-caked record player retrieved from the wreckage

A sizeable portion of the exhibition is dedicated to a space where visitors (many of whom would have been directly affected by the floods) are able to share their stories (I blogged about the role of museums in sharing these kinds of community memories at the time):

Part of the wall that people could stick up their own experiences of the floods. Note the exhibition has only been opened for a couple of days and there are already a considerable number of contributions. The writing table is to the right and the wall continues to the left of this image.

 

A poignant personal story of survival and loss

The design of the exhibition is evocative of the ‘rebuilding’ theme – the exhibition panels are mostly bare plywood attached to vertical timber supports, with construction fencing and plastic sheeting used to enclose certain spaces (see above). The design of the graphics (white text and straight lines on a blue background) looks like it is intended to represent the blueprints of a rebuilding project – but this is just a guess on my part. Overall the design fits in well with the story being told.

However, I found the exhibition sections that attempted to put the flood disaster into broader scientific context (i.e., natural disasters across geological timeframes) a bit out of place. For me this was primarily a story of human experience and this alone was strong enough – it didn’t need to be placed in a planetary context. I wonder what the rationale for including this additional content was:  To show that this was not an extraordinary event in the global scheme of things? That life on Earth has adapted and responded in the face of disaster since time immemorial? Maybe something a little less remote from living memory and human experience may have been a better choice if this was the interpretive intent (e.g., the cleanup of the 1974 floods in Brisbane).

One absent story (assuming I didn’t miss it) was the experience of the museum itself during the flood – the South Bank precinct was certainly affected and the museum presumably had to make efforts to ensure collections weren’t damaged or lost. Perhaps this ‘inside story’ was more of interest to people like me and my visiting companion (another museum person of sorts). But even so, making the museum part of the story (instead of just the reporter of it) may have added another dimension to the exhibition – the museum is as much a part of the community as any other public institution. As such, it shares our achievements and challenges.

 

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Review: ArtScience Museum, Singapore

Back in August, en route to the UK on holiday, we broke up the journey with a couple of days in Singapore. A new addition to the landscape since last time I was there (early 2009) was the ArtScience museum, which is part of the Marina Bay Sands development.

Marina Bay Sands complex with the ArtScience Museum in foreground (image from homedit.com)

It’s a landmark building by celebrity architecht Moshe Safdie, which opened in February 2011 (so still pretty new when we visited). The design was inspired by a lotus flower but it also gets called ‘the welcoming hand of Singapore’, with a total of 10 ‘fingers’ extending from the centre.

Regular readers will know that I have my doubts about ‘statement’ museum architecture. And I was wondering if this one was going to be a navigational nightmare. But surprisingly, it isn’t – mostly because the majority of exhibition space is actually below the lotus / finger structure, essentially at basement level. But before I get into the exhibitions, I’ll give an overview of the museum building itself.

Like several other Singaporean attractions (the Singapore Flyer springs to mind), the building seems geared up for high-throughput crowds. (Given our Singapore stopovers seem to always have us visiting attractions in the middle of a weekday, I have no idea the extent to which these crowds actually materialise.) Operationally it feels more of an ‘attraction’ than a ‘museum’ too – your entry ticket is priced according to the number of temporary exhibitions you decide to visit, and your ticket only gets you into each exhibition once.

The intended visitor flow is ‘waterfall’ style – i.e., you are encouraged to start at the top and work your way down through the 50,000 sq.ft. of exhibition space. At the top is the smallest level with only three gallery spaces; immediately below that is the Upper Galleries that run in a loop through all the 10 ‘fingers’. Each of the 10 spaces link together like pearls on a string. It’s one-way traffic and you enter and leave at the same point, limiting disorientation (and it doesn’t feel unduly constraining but it would depend on the exhibition I imagine). Two floors below the Upper Galleries are the main exhibition spaces and the museum shop (the lobby is sandwiched between these two levels).

The 'finger' structures in the Upper Galleries offer some unusual display opportunities.

Running through the centre of the whole building is the ‘Rain Oculus’, which collects rainwater from the curve roof and channeling it into a pool that is used as the water supply for the rest rooms. Water flows fairly constantly (before I figured out what was going on I thought it was raining outside).

The top floor, inside the tips of the tallest ‘fingers’, is the only permanent exhibition space: Art Science – a journey through creativity. This is divided into three separate spaces: Curiosity, Inspiration and Expression. The exhibition is intended as an introduction to the concept of ArtScience showing it as a manifestation of human creativity. The spaces are sparsely populated and, writing this several months later, my lasting impression is of gobos, lighting effects and projections, along with a couple of touchscreen interactives. Because it sets itself up as an introductory space, I was expecting these concepts to be more explicitly linked to in the rest of the exhibition spaces. However, this didn’t really happen as the rest of the gallery spaces are essentially given over to hosting touring exhibitions brought in from elsewhere (this is what is on now).

Unfortunately, the museum website seems to live in an eternal present and does not link in any obvious way to information about past exhibitions – thankfully, Wikipedia has stepped in to fill this gap. When we visited there were three touring exhibitions: Dali – Mind of a GeniusShipwrecked: Tang Treasures and Monsoon Winds; and Van Gogh Alive.

Dali – Mind of a Genius

I’ve been to Dali exhibitions before (Liquid Desire at NGV in 2009 and as part of a Surrealism exhibition in the Pompidou Centre in 2002), so I thought I was familiar with his work – in particular his paintings and films/animation. So for me, the surprising part of this exhibition was the number of bronzes on display (an element of Dali’s work I hadn’t seen before) as well as his forays into furniture design and the decorative arts.

One of Dali's bronzes

There were several versions of the infamous  ’Melting Clock’ motif (if anything a bit too much really!) although I thought this use of a wall of regular clocks distorted by fairground mirrors was a cute touch to finish off the exhibition:

Regular clocks rendered Dali-esque by fairground mirrors

 

Shipwrecked: Tang Treasures and Monsoon Winds

This exhibition was about the mysteries surrounding the wreck of a ninth century Arab trading dhow, found in the Java Sea. Laden with Chinese ceramics, the wreck is proof of a maritime trade route between China and the Middle East from the era of the tale of Sindbad the Sailor.

The scope and significance of what was found on the wreck was interpreted well, along with the concept that such a find inevitably raises just as many questions as it answers. The exhibition was quite dark so I don’t have any good photos, but the website linked to above is very comprehensive. It says that the exhibition is set to tour until 2015, but no additional venues are advertised yet.

Van Gogh Alive

I was expecting this to be a fairly conventional exhibition of Van Gogh’s works (perhaps a tour from the Van Gogh Museum I’d visited in 2000) so at first I was a bit taken aback to be in a large space surrounded by tall projector screens showing Van Gogh’s work and photographs all synchronised to a classical soundtrack. But once I got over that I was able to enjoy this immersive experience (that is hard to describe but maybe these still renderings and this Youtube video gives you a bit of an idea):

It was an exhibition space you moved in rather than through – you could sit anywhere in the space and have essentially the same experience. For some reason, on the day we visited it looked like they were using the usual exit door for both entrance and exit, so it means we didn’t see the interpretive panels explaining the concept until we were just about to leave (and we almost missed it entirely).

 

So in conclusion? It was a pleasant and interesting way to pass 2-3 hours away from the heat and humidity of mid-day Singapore. Given the unconventional shape, the building is not as visitor-unfriendly as you’d first expect. However, at the moment at least, it feels more like a sophisticated exhibition hall than a museum with its own mission and identity.

 

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Recommended: Exhibit Files

Exhibit Files is a website designed for exhibition designers and developers to share their experiences, mostly though posting case studies of exhibition projects they’ve worked on, or reviews of exhibitions they’ve seen.

It’s been running for about 4 or 5 years now, and while originally there was a strong science centre focus (it was developed under the auspices of the Association of Science-Technology Centers or ASTC), there are now case studies and reviews of a range of different exhibit types. For instance, I recently added a version of my Saatchi Gallery review on the site.

There are nearly 400 case studies and exhibition reviews on Exhibit Files to date. Anyone can register and add their own case studies and reviews to the collection. The case studies are particularly helpful as it’s a rare forum for exhibition developers to share the lessons they’ve learned from past projects (with the hope that others won’t make the same mistakes!). The reviews are also a great armchair ride of exhibitions from around the world, that we’re unlikely to all get a chance to see.

To the exhibition developers among you, I encourage you to sign up and share your expertise and experiences.

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Recommended: “Please Be Seated” blog

The other day, as I was trawling the net for images of the good, bad and ugly of museum lobbies and signage (for an upcoming presentation), I found this excellent blog – Please Be Seated: visitor comfort in museums and other public places. It is hosted by Beth Katz and Steve Tokar, who set out to:

. . . promote and discuss the idea that comfortable museum visitors are happy visitors who are more likely to enjoy their visits and more likely to return. Thus, museums and other public spaces are better and more successful in all ways when they provide basic comforts including (but not limited to) good seating, readable signs and labels, lounges and other areas of visual and psychic relief, and navigable restrooms. Our intent is to analyze museums and other public spaces in terms of comfort, a word we use inclusively to mean visual, aural, intellectual, and emotional comfort as well as physical comfort for a wide range of humans of all ages and types.

The blog is well illustrated with a wide range of examples (it looks like they are all US examples, but the general idea is universal) and covers topics such as lobby layouts, orientation signage, disabled access and public spaces. As I touched upon recently, I believe attention to these details can make or break a museum visit.

The Please Be Seated blog is one for the bookmarks list of anyone interested in the visitor experience.

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Quick review: National Museum of Scotland

On my recent trip to the UK, I managed a quick visit to the newly refurbished National Museum of Scotland in Edinburgh.

Our visit was on a Sunday morning at the height of the Fringe season, on our way to meet some friends for lunch. Having somewhere we had to be, combined with the fact that one of our group was only five months old, meant that realistically this was only ever going to be a lightning trip. Consequently, this review will be of first impressions and a critique of what I did get time to see.

According to this blog post by museum commentator Tiffany Jenkins, the refit took three years and £47 million. It’s proved popular, with visitor numbers passing the 100,000 mark less than a week after opening. Exhibition spaces were certainly beginning to fill up by the time we left.

Arrival and Entrance

One of the changes they have made is to the way visitors enter the building – rather than scaling the prominent steps, you now enter via an adjacent street-level door (although once inside the building it feels more like a basement than an entrance statement).

The steps to the original entrance, with signage pointing to the new entrance. (Photo from Tiffany Jenkins' blog, see link above)

In her review Jenkins criticised this move, observing that many visitors gravitated toward the more prominent original entrance and missed the new entrance completely. To be honest I’m still in two minds about what I think about this myself – on the one hand, the street-level entrance was much easier to negotiate with a baby stroller, and I can see the rationale for having an entrance which meets universal access requirements. On the other hand, changes to navigation that go against the grain of usual expectations can be disorienting and counterproductive. It will be interesting to see how this settles in – the photo above shows how the steps have already been adopted as an informal outdoor gathering and relaxation space now that they don’t have to deal with volumes of visitor traffic. If this new purpose settles in and gains currency over time, then the street-level entrance could easily become ‘the new normal’*.

Once you pass through the basement you reach the central atrium of the original grand hall – this is where the original entrance would have taken you. This has been left quite open and minimal with only a few key objects – this works well as a space where you can make the psychological transition from ‘street’ mode to ‘museum’ mode. Most of the exhibition spaces run off this central space; this aids visit planning and site orientation. It could do with a bit more seating though:

The central atrium, National Museum Scotland

Exhibitions

We started our visit in the Natural History area, and having a limited time budget this was one of the few galleries I managed to look at properly. (Later I broke away from the group so I could have a whistle-stop tour around more spaces and get more of an overall sense of the place.)

In the animals exhibition, displays were organised by characteristics of animals, eg. flight, adaptation to climate extremes, locomotion, size. This allowed interesting comparison of different animals’ adaptation to their respective environments and ecological niche. These displays were generally well grouped and signposted, so it was clear why certain animals had been placed together.

Overview of the animals exhibition, National Museum Scotland

The introductory signage in each exhibition space gave a good, simple overview of the intended interpretive goal:

Introductory text to "Animal World"

However, while I generally liked the succinct and well-layered interpretive text, I think it erred too much on the side of brevity. For instance, in many cases I was left wondering where certain animals were from, and whether they were extinct or abundant in the wild. Such information was all but absent, which struck me as a real gap (particularly as we are used to thinking about animals in terms of where they are from; the displays were not organised by habitat so there wasn’t any conceptual ‘anchor’ in this respect).

There were a few tactile displays, such as this one which allowed you to feel and compare the difference between horns which were made of bone, tooth or keratin:

Tactile display, National Museum Scotland

Next to the Natural History galleries were the spaces dedicated to World Cultures. These were arranged by theme, allowing you to compare and contrast how different peoples around the world approach common aspects of human experience. I watched an interesting video about different wedding traditions, and found a Ghanaian coffin shaped like a Mercedes Benz both fascinating and disconcerting.

Regrouping in the museum cafe afterwards, my partner expressed disappointment that he had not seen anything particularly Scottish during his visit, given that we were meant to be in the country’s National Museum and all. It’s there, but unfortunately the Scottish history and culture displays are tucked away in an adjacent wing. This extension was probably built in the 80s or 90s, but in the layout of the refurbished museum it is a fair way off the beaten track and it was almost by accident that I found it at all.  I’m not sure what the original intent was, but in its current configuration it is a confusing rabbit-warren of dead-end spaces.

The old 'new' part of the National Museum of Scotland - I wonder if this building was conceived and designed from the facade inwards, leaving a legacy of spaces which are less than ideal as exhibition areas.

Few visitors seemed to make it this far, and there was a noticeable thinning of visitor traffic compared to the galleries surrounding the main atrium.

The interior of the museum extension. From this vantage point I could see more exhibition space than I could figure out how to find.

As I said before, I probably only had an hour or so to look around and I’m sure there’s plenty I missed. Plus I never bothered to pick up a visitor map which may have made the extension easier to navigate.

Has anyone else visited NMS either recently or before the refurbishment? What were your experiences?

*Incidentally, I noticed that the National Gallery in London faces a similar dilemma. They have taken the option of maintaining both the original grand entrance as well as a newer alternative at street level. However, the signage was ambiguous and it wasn’t immediately obvious that the street level entrance actually *was* a proper entrance (as opposed to an entrance just for schools or tour groups),  so we ended up needlessly lugging our suitcases up the main staircase.

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Exhibition Costs – constants and variables

US-based exhibition designer Mark Walhimer recently conducted a survey of exhibition costs – the results are here, based on 59 responses. For those of you interested in benchmarks of exhibition costs (i.e. quantifying the length of a piece of string!), this will be an interesting read.

Now while the responses may not be representative of the museum sector as a whole, there are some particularly noteworthy points:

  • There is more than an order of magnitude of difference between the lowest cost and most expensive exhibitions. Prices range from $25/sq.ft. to $600/sq.ft (roughly $270 – $6450 / sq.m).  Having costed up exhibitions myself, I wonder whether these prices all include the same thing. (I can’t imagine the lower price range includes the full interior fit-out of a space and can only guess that the flooring, lighting, etc doesn’t change or isn’t included in these budgets, only the specific displays)
  • Science centres are the most expensive exhibitions – there were no science centres below $100/sq.ft. and this category included the most expensive exhibits at $600/sq.ft. Most fell somewhere around the $300-$400 mark. This is no great surprise as science centres tend to have more interactive exhibits and immersive elements which are expensive to design and build.
  • Children’s museums were the cheapest, with all of the exhibitions being at or below $250/sq.ft. Children’s museums have a lot of interactives too, but maybe these fall more into the ‘cheap and cheerful’ category? Also children’s museums tend to have exhibits more spaced out (based on my anecdotal experience anyway), so this might reduce the cost on a per sq.ft. basis.
  • History museums fell somewhere in the middle, ranging from $50-$400 per sq.ft..

There are also figures for breakdowns of in-house versus contracted design and construction, and design costs as a proportion of the overall budget.

The survey results overall are distilled into a pithy snapshot:

The average 6000 square foot History Museum, Science Center, Children’s Museum and Traveling exhibitions are $204 per square foot with 17% spent on research, design and exhibit development.

That translates to around $2195 / sq.m. (I feel more at home in metric territory), or a ballpark of around $2000/sq.m. This seems to be an incredibly sticky ballpark figure, surprisingly resistant to time or units of currency. I remember GBP2000/ sq.m. being the ‘rule of thumb’ costing that was regularly used in the UK – over a decade ago! Then when I came back to Australia 4 years ago the same ballpark of $2000-$2500 / sqm still seemed to most people to feel about right as a costing guesstimate. Now it seems that it still holds true.

So why are exhibition design costs seemingly resistant to currency changes and inflation? Or are they? (Let’s face it, it’s a somewhat arbitrary midpoint in a VERY broad spectrum). Perhaps the costs of certain types of exhibits have gone down (software and IT hardware in particular). Maybe 10 years ago was a bit of an aberration (millennium fever and all), and things have calmed down a bit since. Or have exhibition developers got more savvy about extracting the most out of every dollar of the budget?

 

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The Big Three

On my daily commute (OK, a rather pleasant walk across Adelaide’s parklands – I’m one of the lucky ones!) I’ve taken to listening to audiobooks. I find it’s a good way to broaden my reading repertoire when there are precious few hours in the day for non PhD-related reading.  Even though it’s notionally ‘downtime’, I still have a preference for listening to non-fiction and every so often there is a relationship between what I’m listening to and what I’m studying.

I recently finished the audiobook version of “Why we buy: the science of shopping” by Paco Underhill. Underhill and his company Envirosell have spent thousands of hours watching how people behave in retail environments, giving fascinating insights into how store layout, design and staffing can influence shopper behaviour and purchasing patterns. 

A lot of it is applicable to studying visitor behaviour in museums, but by way of example I’ll pick Underhill’s description of something he calls The Big Three:

  • Design (the store layout and design)
  • Merchandising (what’s put in the store)
  • Operations (what staff do)

Underhill describes how these three aspects are completely interlinked, and that a decision about one will inevitably affect the other two. He cites an example where a drugstore chain’s store designers decided to change the shelving to a wireframe style, which was much cheaper than the more traditional display shelves. Money saved, right? Well, no. It turns out that bottles kept on slipping in the gaps in the sheving, making the displays look untidy and causing staff to spend a considerable portion of the day straightening shelves – somthing they hadn’t previously needed to do. The savings on design were soon wiped out through increased staff costs.

Underhill goes on to describe client meetings where the heads of design, operations and merchandising might all be present. He says that it’s clear that these three are normally ensconced in their own respective silos; they barely know each other; and may regard each other with suspicion – if not outright hostility. Their areas all impact each other, but decisions are not being taken in a joined-up way – leading to missed opportunities and unintended consequences.

Throughout the book, Underhill is somewhat critical of both designers and store management for not spending enough time on the shop floor, seeing how their plans work in practice – and not just and 10am on a Tuesday, but during the 4.45pm rush on the day before an important holiday. It’s this culture that allows the silos to flourish as the knock-on effects of decisions are never seen by the people who make them.

It struck me listening to this that museums have their own (very similar) version of the Big Three:

  • Design (of exhibitions, circulation spaces, etc.)
  • Collections (both exhibits on display and objects in storage)
  • Operations (how many staff, what kind of staff, what kinds of facilities are offered, etc.)

As with the retail example, a decision about one will inevitably affect the other, for instance the following (semi) hypothetical scenarios:

  • An exhibition designed on the assumption that there will be a certain staff complement, only for the staff to be cut back later on in a cost-cutting exercise
  • A museum accepting a large collection from a benefactor, with an attached condition that the collection be displayed in its entirety
  • A museum developing a large new interactive exhibition gallery without taking on staff with the expertise to ensure the exhibits are well maintained and can be fixed when they break down

The lessons?

  1. Be mindful of organisational silos – the decisions you make will have wider ramifications than just your own department
  2. Take time to see the consequences of your decisions – it’s all too easy to be ‘too busy’ to spend time just watching how things are working out on the exhibition floor.
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Authority and Authorship

In my last post, I was musing about whether exhibitions can sometimes leave things too open to interpretation, in the process ending up just being confusing and coming across as elitist.

In the context of this, a recent article by Pete Brown in Museum Management and Curatorship* is very illuminating. His research:

“. .  . aimed to test whether [using exhibitions to provoke debate] is just an academic, post-modern indulgence that bewilders and alienates visitors, or whether it has real value for audiences.”

The article, ”Us and them”, is a case study of Manchester Museum’s 2008 exhibition of the Lindow Man (a 2000 year old bog body discovered in the 1980s). The 2008 exhibition wasn’t the first time that Lindow Man had been displayed at Manchester Museum. However previous exhibitions had presented Lindow Man as an “archaeological treasure” (the ’traditional’ interpretation) but did not explore the ethical issues surrounding the collection and display of human remains (issues which have come to the fore in more recent years). In constrast, the new exhibition sought to emphasise Lindow Man’s humanity, and speculate on his life and death rather than just treat him as purely an archaeological find:

“The key goal of the exhibition was to contextualise Lindow Man in a way that encouraged respectful reflection, inviting visitors to question the interpretation of archaeological evidence and the practice of displaying human remains in museums. The ‘post-modern’ concept sought to expose the process of development and construction, and to present various interpretations of what little evidence exists.”

Produced following extensive consultation with groups having a scientific, geographical or spiritual connection to Lindow Man, the exhibition was “poly vocal”, representing a range of viewpoints.

The exhibition design was intended to mirror the fact that that the story of the Lindow Man is incomplete and open to debate, by using finishes and materials which were deliberately left rough and unfinished.

This ‘polyvocal’ approach prompted considerable debate amongst the museum professionals involved: Was the museum abdicating its responsibility to educate the public or was it actually being more inclusive?

(This touches on similar issues to what happened when the Science Museum covered alternative medicine in one of its exhibitions – to the anger of those who expect the Museum to present only scientific authority).

The paper presents a good description of the issues museums face with respect to authority, the ownership of the ‘truth’, and the myth of ‘value-neutral’ displays. Exhibitions are products of their time and inevitably bear the fingerprints of the values and prejudices of the culture that produced them. But in this paper Brown goes a step further. Rather than just theorising about how visitors might respond to the museological shift in self awareness and self image, he presents some visitor research (something which is often sadly lacking in such debates).

Brown interviewed around 100 visitors, using a combination of Personal Meaning Mapping (PMM) and post-visit Questionnaire. Personal Meaning Mapping is an open-ended mind-mapping exercise conducted before and after an exhibition visit. It is a way of comparing visitors’ knowledge, attitudes and thoughts about an exhibition’s key idea and to see how these are affected by the exhibition experience. The questionnare collected demographic information as well as asking about visitors’ motivations for visiting the exhibition and general museum-going habits.

In the post-visit PMM exercise, nearly three quarters of visitors mentioned something to do with the exhibition’s ‘design, construction and atmosphere’. Apparently most of these comments were unfavourable – visitors missed the interpretive point of the deliberately ‘unfinished’ design and instead just saw it as tacky, incompetent and unprofessional. (Design like this presumably flies in the face of social conventions where ‘professional’ is used synonymously with ‘polished’).

But besides this observation, the PMM showed that nearly all visitors gained new knowledge, despite the non-didactic approach of the exhibition. In addition, more than half of visitors demonstrated attitudinal shifts, exploring and questioning their own assumptions about the issues raised. Going even further, many of these visitors had been inspired to delve further and find out more. However, others were clearly incensed by the approach taken and frustrated by the lack of an authoritative voice:

‘ . . . the exhibition, depending on an individual’s perspective, was seen as groundbreaking, experimental and challenging, or shoddy, lazy and unprofessional.’

Clearly, you can’t please all of the people all of the time.

Brown then goes on to say “With hindsight, I think the Museum could have made the thinking behind its approach more overt. . . ”

This is the point I was getting to (admittedly a bit awkwardly) in my last post. We shouldn’t be afraid of being experimental in our approach to exhibitions, and we do need to test boundaries from time to time. But we need to also ensure we aren’t leaving our audiences behind in the process.

Alienated visitors just switch off – at which point it doesn’t matter what we say.

*Source:  Brown, Pete (2011). Us and Them: who benefits from experimental exhibition making? Museum Management and Curatorship Volume 26, Issue 2, 2011, Pages 129 – 148

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Exhibition Review: ‘Not Just Ned’

I visited this temporary exhibition at the National Museum of Australia while visiting Canberra last week and with a free afternoon to kill:

I found the choice of title a little odd: for me at least, Ned Kelly isn’t high up on the list of things that sprint to mind when I think about the Irish in Australia. Perhaps it reflects the extent to which I paid attention (or not) in high school history, but to my mind the Kelly story is primarily an Australian one; the origins of the people involved is an incidental detail. (I wondered if it was a deliberate decision to link into (and then dissociate from) the Kelly story as a marketing ‘hook’, although from what I have since heard this wasn’t the case.)

Given my current research interests, my focus in visiting the exhibition was to think about the overall atmospherics and impressions that the space created rather than to concentrate too much on specifics or details. However, I got the distinct impression that the exhibition was designed with more of a Studier* type of visitor in mind. To be fair, these visitors were not in short supply – one older couple who entered about the same time I did stopped to carefully study every label and object; I tried to keep tabs on them during my visit but by the time I was done (some 20-25 minutes later) they were barely 1/4 of the way through the exhibition. Whether they continuted at this pace throughout the visit or run out of steam will have to remain a mystery. (In general, the exhibition did seem to be attracting an older demographic, although this could be just as much due to the fact it was a weekday afternoon.)

The exhibition’s layout was broadly thematic, with themes presented in a rough chronological order: arriving, settling in, etc., culminating in a display of more recent Irish migrants and the ongoing sense of shared identity with both the old country and the new. There were also displays dedicated to the Irish contributions to different facets of Australian life, such as politics, agriculture, sport, entertainment and so on. Another strong theme, obviously, was the role of Catholicism in shaping the outlooks of Irish migrants, the perception of Irish migrants by other Australians, and attitudes to political events unfolding back in the old country. Certain chapters in Australian history with strong Irish links, such as the Kelly Gang, Burke & Wills exhibition and the Eureka Stockade, had their own dedicated mini-exhibition areas.

The exhibition was very object-rich and while some of the objects were organised to illustrate specific stories or reflect the life of a certain key personality, there was no obvious logic to the juxtaposition of other displays. I gather this was a deliberate choice, but sometimes this approach a little unnerving as I’m not sure if there is meant to be some broader message that I’m somehow failing to ‘get’.

There was a seating area roughly in the middle of the exhibtion area with four comfy swivel chairs, each with an iPad (built into a rigid frame) allowing you to select different music, audio recordings, letters home and so forth (a good use of off-the-shelf technology). Speakers embedded into the chairs worked well, providing good sound but not interfering with other seated users. I liked that the swivel chairs meant you could choose which part of the gallery you wished to overlook while you listened. One downside was that the chairs were definitely a single-user experience – fine as a solo visitor like me, but I noticed couples having to either take turns or with one person standing leaning over the chair to be in aural range of the speakers. Maybe it would have been a good idea to make one of the chairs  double-width to allow shared listening.

As I mentioned before, I was primarily looking at the exhibition from an atmospheric perspective, and the thing that struck me was how dark the space was**. The ceiling and walls of the NMA’s temporary exhibition space are painted black, enveloping the space in a sense of gloom which is only penetrated by strategically placed track lighting (in a ceiling which is probably about 4-5 metres in height).

I find such spaces inherently fatiguing and a bit claustrophobic, making it difficult for me to focus on the displays and ensuring I’m ready to call it a day after about 20-30 minutes. (Other people I’ve spoken to are less bothered by low light levels- I’d be interested to find out whether I’m in the majority or minority on this one.) On a more practical level, the fact that the graphics are lit from a single source sometimes meant that you have to be careful not to cast a shadow on the bit you’re trying to read. This was a particular problem for graphics on any horizontal or near-horizontal surface.

Also, looking from an atmospheric perspective, there was (with some exceptions) little clear visual signposting of different thematic areas which you could determine at a glance if you were looking to dip in and out of content rather than go through the exhibition systematically. In some areas it wasn’t immediately apparent where one theme stopped and another started.  I would have preferred a bit more of a content hierarchy with a few more intermediate level take-home messages, and suspect that such an approach might even have encouraged me to look closer at the objects. In other words, a bit of  a top-down approach (i.e. higher level, big-picture messages to hook you in), to balance the object-led approach which is more bottom-up.

At the end of the exhibition was a large reading area and facility for tracing your Irish roots. Plus of course the obligatory gift shop. But by this stage, having no Irish ancestry that I know of, my visit was done and I made a welcome return to the Canberra afternoon sunshine.

*Studier in the sense of the ‘Streaker, Stroller and Studier’ characterisation of different kinds of visitors.

**Someone will probably point out that the low light levels are for conservation purposes. However, I wonder how many of the objects in this particular exhibition are really so light sensitive as to warrant this approach, particularly given it is a temporary exhibition. Conservators may be horrified at the thought, but I do think it is time to revisit the evidence concerning light levels and object care, to see if we’re getting the balance right in this regard.

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Beautifully Empty

A few years ago, a significant part of my job was preparing design proposals for prospective clients. As well as addressing the specific selection criteria, part of the art of preparing a good submission was preparing a version of the company portfolio which cast the firm in the best light, given the client’s specific requirements.

Imagery was essential to a good proposal – it could demonstrate, at a glance, how the firm had addressed similar design challenges in the past. Good photographs of past projects also gave proposals a sense of the tangible – a demonstration of ideas that had taken shape in the real world (and something that no amount of words, CAD renderings or concept sketches can really substitute for).

A common source of frustration for me was that many of our stock portfolio images depicted beautifully finished, perfectly lit, crisp, clean . . . empty spaces. This wasn’t necessarily a bad thing for projects where the aesthetic was a big part of the whole point (fine art exhibitions for instance). But I felt they really sold interactive spaces short – even the most interactive and engaging exhibition in the world looks sterile and passive without visitors there to breathe life into it.

There were good reasons why the images were the way they were: most of them were taken opportunistically, at the end of an install – while the ink was still drying, so to speak. Real visitors (not the people in suits and tell-tale name tags from opening night) could be days or sometimes weeks away. And it wasn’t always logistically or economically feasible to come back later to get the perfectly populated photographs in a museum that was several timezones away.

Practical issues aside though, it has since struck me that most images you see in the design or architectural press show spaces where people are conspicuously absent. At points, it borders on the spooky: deserted nightclubs, abandoned restaurants, lobbies where your only company would be the echo of your footsteps. To see what I mean, pick up an architectural magazine at random (or do a google image search under architecture magazine). I did this the other day as an experiment. Out of all the images in the feature articles (I ignored ads ,etc):50 were completely depopulated, 7 had people in them, and another 6 had what I called an ‘arty’ human presence (those long-exposure photographs where the person’s movement blurs them into a sort of semi-existence; ephemeral in relation to the permanence of the building).

Based on these examples, one could be forgiven for thinking that architects see people as a messy inconvenience, ruining their masterpieces. So when architects and designers speak amongst themselves, they airbrush out the public. This has interesting implications for the social and aesthetic role of architecture and design.

Jon Lang, writing 20 years ago*, really put his finger on something when he wrote:

Design professionals have long been rent by two opposing self-images – that of themselves as artists and that of themselves as environmental designers. . . Architects tend to think of buildings as objects and are thus concerned with object perception rather than environment perception. . . They are concerned with buildings as art rather than environments. . . Few architects would place themselves at the extreme ends of an artist-environmental designer scale, but these are two contrasting self-images, with the former being the one promoted by schools of architecture and the press. . . The problem is that few architects or schools of architectural education explicitly recognise this tension. . .

As far as I can tell, this tension has not been resolved in the intervening two decades.

Museums are an interesting case study in considering buildings as art vs. buildings as environments. New museums are often housed in ‘statement’ buildings by celebrity architects, which may or may not be all that easy to live with on a day-to-day operations front.

I should be clear – this is not intended as an anti design rant! Well-planned and executed design adds to our lives. Social research and environmental psychology have shown us that aesthetics are far more than an ‘optional extra’ in our homes, workplaces and public places. But nor is the aesthetic an end in itself: beauty in design helps serve the psychological and social needs of people. And I do wonder where people sit in the order of priorities in ‘statement’ architecture.

*Jon Lang (1991) Design Theory from an Environment and Behavior  Perspective. In Zube, EH & Moore GT (eds) Advances in Environment, Behavior and Design Volume 3. (extracts from p55; emphasis added)

 

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